Every new listing, every seasonal push, every retailer-specific format means another planogram. Built by hand, that is 50-plus minutes per layout — per format, per customer — and the number only grows during launch season, when trade marketing, category management and the field are all waiting on the same drawing.
What the product does
Fraimora reads your assortment, space and rules, and hands back a planogram in under two minutes: validated against the standards you already have, priced by the revenue and margin the layout is expected to carry.
- Automate builds the planogram from your data
- Test checks it against your category rules
- Grow scores what a better layout would recover
The trailer walks through one run end to end — and the same run generalizes across store formats, from hypermarket down to kiosk, because the shelf math is the same problem at a different scale, not a different problem each time.
One anchor CPG customer ran Fraimora on its own data for a week and came back with three custom builds and a commercial proposal.
We are taking the same product into new pilots this quarter, with more markets lined up after.