About

We built the thing we kept needing.

Fraimora automates the work behind retail standards. Here is where it came from, what we hold to, and who is behind it.

Mission

CPG and retail have always been complex industries. Our mission is to make them simple.

Behind every shelf there is a team with a pile of tasks and a catastrophic shortage of time. We remove both.

Origin story

Before the company existed, each of us ran into the same wall.

Three roles, three ways of hitting it. Pick one.

We are missing some kind of solution that would automate the planogram process. It eats an enormous amount of time — first to build them, then to draw them and make them look presentable.

Clients & B2B