Retail solved for you.
Automate 90% of time you spent on retail standards — from creation and alignment to launch.
Allocating facings
Golden zone · flow direction · rule check
Built by experts from:
The platform
The full shelf flow in one space.
Automate builds planograms, Test validates them against rules, Grow sizes the revenue gaps. Enter product, sales, and equipment data once. All three modules read from it.
01 · Automate
Your planogram, ready in two minutes.
Set the category, fixture, and channel. The engine reads your sales and product data, allocates facings by golden shelf, and hands back a planogram you can export or adjust on the spot.
- Facings sized by demand, margin, and pack format
- Golden shelf assignment and flow direction applied automatically
- Revenue and profit estimated on every run
- Export to PDF or JSON; drag-and-drop to refine
02 · Test
Every violation flagged with a position and a reason.
Check a planogram against your category rules before anything reaches a store. Compare two layouts side by side, or share one with shoppers over a link.
- Each violation tagged with shelf and position reference
- Side-by-side comparison across violations, fill rate, and hero SKU share
- Shopper test link shareable without a login
03 · Grow
Where the shelf leaves demand unserved, sized in weekly revenue.
Fraimora scores the gap between what demand signals and what the shelf actually covers, then ranks each move by its revenue impact. The output is formatted for category reviews.
- Missed-opportunity score with the evidence behind each line
- Zone verdicts: area, recommended action, value per week
- Retailer constraints applied: must-list coverage and share caps
- Store archetypes, shopper attention, and availability read as additional layers
How it works
Four steps from data to export.
Layout and calculation happen inside the same workspace as your data input. What used to leave for a spreadsheet and come back in three days runs here in under two minutes.
Connect your data
Sales, product data and equipment specs (Excel/CSV, Images). You can also start on built-in demo data.
Configure the run
Category, brand, pricing group, fixture geometry, channel, flow direction, POSM. Every filter is optional except the category.
Generate
The engine allocates facings, applies golden shelf rules, and validates the result. Under two minutes, with revenue and profit estimated.
Export and share
PDF for the field, JSON for your systems, a shareable link for sign-off.
Built for the people who own retail standards
Clarity forCategory management
Same platform, same data. What changes is the question each team brings to the shelf.
From manual crunching to strategic work.
The heavy lifting of data analysis is automated. Insights land as a margin-optimised layout instead of a slide you still have to draw.
- Facings sized by demand, margin and pack format
- Golden shelves and flow direction applied on every run
- Re-run the category as often as the data changes
Win negotiations with data-backed layouts.
Walk into a category review with a visual shelf and a number next to every proposal — including the retailer constraints you had to work around.
- Zone verdicts: the area, the action, the money
- Must-list and share caps applied, not ignored
- Export the shelf as PDF for the meeting
Turn brand vision into shelf reality.
Validate how a launch or a seasonal block actually sits on the fixture, before the field spends a week proving it does not.
- Compare two layouts side by side
- Seasonal and listing opportunities surfaced with a size
- Shopper tests over a shareable link
Flawless execution across every format.
One set of always-current guidelines per fixture and channel, so the field force stops improvising from a 40-page PDF.
- A layout per fixture geometry and channel
- Validation catches what would fail in store
- PDF and JSON exports for the field and your systems
A platform teams actually adopt.
Browser-based, nothing to install, no multi-week training programme. Data stays under your control, in the region your contract specifies.
- Cloud deployment, access through the browser
- Bulk import from xlsx, xls and csv
- Onboarding and template configuration included in setup
Pilot
Up to three months, one category, end to end.
Category setup, testing and model tuning — then a results review you can take to a rollout decision.
Preparation
- Working group assembled
- Data handed over
- IT setup and model configuration
Live use
- Team onboarding
- System in production use
- Model tuned on your feedback
Results review
- Data analysis
- Pilot outcomes
- Roll-out proposal
Scale
- Further categories connected
- Continued model training
- Additional modules enabled
Plans
Subscription, priced per category.
Start light on a single category with no annual commitment, or take the full engine including growth analysis and planogram comparison. We quote per scope — tell us the category and the fixtures, and we come back with numbers.
Pilot term · one category
- Automation module, 1 category, unlimited users
- Light entry with no annual commitment
- Automatic move to Grow on a successful pilot
Annual · one category
- Automation module, 1 category
- Unlimited planogram generation
- Additional modules at a fixed rate
Annual · every module
- Everything in Grow
- Growth and opportunity module
- Planogram comparison module
- Dedicated support manager
FAQ
Questions.
01How long does it take to generate a planogram?
02What data do we need to start?
03What are the upload limits?
04Can we adjust the result after generation?
05How is this different from other solutions?
06Where does our data live?
07We already have a process. How does this fit in?
08What does support look like?
Weeks of work, done in minutes.
Tell us the category you want to start with, and we come back with a pilot plan.